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Abstract
03/08/2007
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Translations: US Internet companies' top 10 mistakes in China (3)
" (Read part1 and part2 of this article) 7. Passive and gentleman-style v.s. proactive and mandatory market promotion American style marketing strategy is to focus on establishing brands (such as using outdoor ad sign). It’s hard to pull the market forward in that way. Chinese websites seldom do any advertisement solely for their brands. They like pull-style proactiv....."
YeeDing 03/12/2007
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Beigin translation
Extended Reading
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Online forums told to take a break during the 17th CPC Congress
Premier Wen once described the internet as a forum for open, sensible discussions. Indeed, he is kno...
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Yahoo's Fiasco in China - Introduction
Translator: This article was the cover story of September, 2006 issue of IT Time, a prestigious tec...
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US Internet companies' top 10 mistakes in China (1)
Our college textbooks are filled with the case studies of Ebay, Amazon, Yahoo, and Google. The few ...
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US Internet companies' top 10 mistakes in China (3)
(Read part1 and part2 of this article) 7. Passive and gentleman-style v.s. proactive and mandatory ...
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US Internet companies' top 10 mistakes in China (2)
previous part 1 3. Long term strategies v.s. Quick wins US websites always have a long term plan. T...
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Yahoo's Fiasco in China - Losing from the Starting Line
Yahoo's Fiasco in China - Introduction Chapter 1: Losing from the Starting Line Jerry Yang was late...
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Yahoo's Fiasco in China - To Invest More or Not?
Chapter 1: Loosing from the Starting Line Chapter 2: To Invest More or Not Local competitors did no...
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Yahoo's Fiasco in China: Crisis in Ma Yun Era
Chapter 2: To Invest More or Not Chapter 3: An Unforeseeable Ma Yun Era Though Jerry Yang would not...
